Include Multiple Entry Points to the General Session Main Stage

The human mind craves newness and it remembers surprise and difference much better than it does the routine. That’s why vacations are more memorable than your daily commute to work, even though most of us commute more often than we vacation.

So for general sessions design sets with multiple entry points onto the stage. Consider holding some entry points for things like new product reveals or VIPs.

And remember that entrances can also come in space, something that the wizards at Cirque du Soleil excel at. “Flying” someone onto stage is extra work and budget, and it requires a presenter who’s game and a theme that makes sense for such entrances. But when it’s done right it can be not only grand, but unforgettable.